In 1998 saw a new opening for the Indian credit card users. GE Capital Services, the largest issuer of private label credit cards in the world and State Bank of India, the largest Indian bank created two companies to address the market: namely, SBI Cards and Payment Services Ltd. (SBICPSL) and GE Capital Business Process management Services ltd. (GECBPMSL). The joint venture was set up to leverage the brand equity, customer relationship and the unparalleled network of SBI and the technological processes and service capabilities of GE Capital to offer you products that are value for money and supported by quality and service.