In 1998 saw a new opening for the Indian credit card users. GE Capital Services, the largest issuer of private label credit cards in the world and State Bank of India, the largest Indian bank created two companies to address the market: namely, SBI Cards and Payment Services Ltd. (SBICPSL) and GE Capital Business Process management Services ltd. (GECBPMSL). The joint venture was set up to leverage the brand equity, customer relationship and the unparalleled network of SBI and the technological processes and service capabilities of GE Capital to offer you products that are value for money and supported by quality and service.

With SBI brand the card has reached to the masses and is second Biggest Credit Card issuer in the Country.
In such a short time with the reach of Sbi branches and the brand , consumers have shown a great interest in the product.Sbi Credit Cards from the day of inception has been launching different cards to suit consumer needs of credit cards.It has also come up with several Co branded cards.

The CoBranded cards as follows
Spicejet SBI Card
Goair SBI Card
HeroHonda SBI Card
LG SBI Card
SBI Railway Card
SBI Vishal Megamart Card
SBI Social Card