I still remember my summer training days at ICICI Bank and how the other trainee had an interesting project titled "Strategies for cyclical industries". He was asked to focus on paper and sugar industries and find the strategies adopted by successful players and map them according to the phase of the business cycle.

The findings were more than just interesting, they were my first taste with successful implementation of strategy- a term which till than meant a 3rd trimester course or the common thread between BCG, McKinsey and the likes.

What my friend discovered was that, during the slowdown, most successful companies ensured that they:
- did not cut down on the marketing/sales efforts
- Apportioned bigger share of marketing budgets into variable cost channels
- Actually picked up additional capacity , as it was now available at subsidized rates. This helped them garner a larger share of the demand, when the industry started looking up.

We could debate, as to whether these apply to loans industry or not, but one thing is clear- the credit down cycle has increased the demand for aggregators like Deal4Loans. Coz: more and more banks are now looking to buy pre-filtered leads of customers who are more suited as per their credit programs. This not only results in a better ROI on the acquisition front, but also provides a trackable channel for scaling up/down on a real time basis.

So if you are looking at more efficient channels to see your business through the tough Credit Cycle, allow us to be of service.